ARTISAN BY ASHA TECHNICAL SPECIFICATION SHEET

Product: RUBY 0% (Pure Earth) – Functional Red Beet Concentrate

Category: High-Performance Functional Nutrition / Plant-Based Extract

1.1 Product Overview

RUBY 0% is a non-thermal, concentrated extract of organic Dutch red beets (Beta vulgaris). Developed by a soil microbiology specialist, this syrup is engineered for maximum bioavailability of nitrates and betalains without the glycemic load of added sugars.

1.2 Biological & Chemical Profile

1.3 Nutritional Analysis (Per 100ml)

• Energy: $120$ kJ ($28$ kcal)

• Total Sugars: < $2.0$g (Naturally occurring from root)

• Nitrate Content: High-Concentrate ($> 400$mg per serving)

• Potassium: $325$mg ($16$% DV)

• Manganese: $0.3$mg ($15$% DV)

1.4 Sourcing & Soil Integrity

• Origin: 100% Organic Dutch Clay Soils (Flevoland/Noordoostpolder).

• Microbiology: Sourced from farms utilizing regenerative practices to maximize rhizosphere nutrient density.

• Processing: Cold-pressed and vacuum-concentrated to prevent thermal degradation of bio-active molecules.

1.5 Performance Applications

• Athletic: Pre-workout vasodilation (Nitric Oxide boost).

• Metabolic: Low-glycemic alternative to traditional sweeteners.

• Culinary: Natural, vibrant pigment for professional food styling without sugar-flavor interference.

1.6 Certifications & Compliance

• Produced in accordance with HACCP standards.

• Vegan, and Gluten-Free.

• Supports Circular Economy (By-product upcycling).

Product: RUBY 25% (Balanced Bloom) – Botanical Infusion Concentrate

Category: Adaptive Functional Nutrition / Culinary Botanical Extract

2.1 Product Overview

RUBY 25% is a sophisticated blend of organic Dutch red beet concentrate integrated with a 25% infusion of select botanical extracts. Designed for the "conscious gourmet," this formulation balances the robust earthiness of red beets with delicate floral and herbal notes, offering a versatile profile for both wellness and highend mixology.

 2.2 Biological & Chemical Profile

2.3 Nutritional Analysis (Per 100ml)

Energy:  185kJ ( kcal)

 Total Sugars: <4.5 g (Naturally occurring from root and botanicals)

 Vitamin C: 12mg (15% DV) (Sourced from herbal infusion)

 Antioxidant Capacity: High (Measured via ORAC scale)

2.4 Sourcing & Formulation Artistry

Beet Origin: 100% Organic Dutch Clay Soils (Flevoland).

Botanical Sourcing: A curated selection of diverse herbs and spices chosen for color vibrancy and aromatic depth.

Processing: Coldmacerated botanical infusion blended with vacuumconcentrated beet extract at temperatures below °C to maintain enzymatic integrity.

 2.5 Performance & Culinary Applications

Holistic Wellness: Balanced adaptogenic properties to support daily vitality and stress response.

Mixology & Mocktails: Designed as a premium base for zeroproof spirits, providing body, "bite," and a sophisticated floral finish.

Fine Dining: Ideal for glazing and plating where a "Balanced Bloom" of aroma is required alongside deep ruby pigmentation.

2.6 Certifications & Compliance

Produced in accordance with HACCP standards.

Vegan, and GlutenFree.

 Clean Label: No artificial colors, preservatives, or refined sugars.

Product: RUBY 50% (Culinary Classic) – Premium Gastronomy Concentrate

Category: Professional Culinary Component / Natural Colorant & Glaze 

3.1 Product Overview

RUBY 50% (Culinary Classic) is the ultimate expression of Dutch beet innovation, refined specifically for the professional kitchen. This variant is engineered for highperformance culinary applications, offering the most concentrated color profile and a robust, "classic" earthy flavor that stands up to complex cooking techniques and reduction.

 3.2 Biological & Chemical Profile

 3.3 Nutritional Analysis (Per 100ml)

Energy:  280kJ ( 67kcal)

 Total Sugars: < 8.0g (Fully concentrated natural root sugars)

 Iron: 1.8mg (13% DV)

 Fiber: Soluble beet fiber preserved for texture.

3.4 Sourcing & Culinary Integrity

Origin: 100% Regenerative Dutch Clay Soils (Flevoland).

Selection: Only lateharvest beets are selected for this grade to ensure the highest natural sugar and mineral concentration.

Purity: Zero additives or thickening agents; the texture is achieved solely through lowheat water extraction and vacuum concentration.

 3.5 Professional Applications

The "Velvet" Glaze: Can be reduced further into a mirrorglaze without losing its vibrant ruby hue.

Pastry & Baking: A natural, heatstable alternative to synthetic red dyes for sponges, macarons, and doughs.

Gastronomy: Used as a base for foams, gels, and spherification (pairing perfectly with our Vegan Caviar Pearls).

 3.6 Certifications & Compliance

Produced in accordance with HACCP standards.Vegan, and GlutenFree.

 Sustainable Packaging: Available in bulk sizing for commercial kitchens to reduce waste.

Where Soil Science Meets Functional Nutrition

1. The Foundation: Rhizosphere Integrity

As a specialist, we know that the nutrient density of a beet or carrot is determined by the Rhizosphere—the area of soil around the roots.

Our syrups begin with the invisible. We partner only with farmers who prioritize fungal-to-bacterial ratios and organic matter in their soil. Healthy soil microbiology ensures that our Dutch beets are naturally high in Betalains and Nitrates, the key drivers behind the functional benefits of our RUBY collection.

2. The Extraction Science: Cold-Process & Ion Preservation

Explain why our syrup is different from mass-produced, high-heat "sugar beet" syrups.

Mass production often involves high-heat evaporation that denatures sensitive enzymes. We utilize a controlled-temperature extraction method. This science-led approach ensures that the bio-active molecules found in the Dutch soil remain intact in the bottle, providing you with a 'living' product that supports your metabolism.

3. The Carrot Project: Beta-Carotene & Soil Ph

For the tourism market (such as Schiphol), emphasize the "Dutch Orange" through a scientific lens.

Dutch carrots grown in sandy-loam soils produce a specific profile of beta-carotene and Falcarinol. Our upcoming Carrot Syrup is designed not just as a cultural token, but as a bio-available source of Vitamins.

4. Advocacy: Scaling Sustainable Microbiology

Beyond the bottle, we are monitoring soil health. We use microbial assays to track the carbon sequestration potential of our partner farms. When you buy our syrup, you are funding a system that puts carbon back into the earth and restores the microbial diversity of the Netherlands.

Read more about beetroot as a functional food with health benefits written on the U.S. National Library of Medicine website here.

Microbiology Note: The deep red pigment in our RUBY syrup comes from Betacyanin. By sourcing from farmers who prioritize soil health, we ensure these antioxidants are at their peak concentration.