MEDIA

FOR IMMEDIATE RELEASE

Soil Microbiologist Launches "RUBY" Evolution: A Scientific Approach to the Dutch Artisan Syrup Market

AMSTERDAM, NL — January 10, 2026 — Artisan by Asha, founded by a Canada-trained soil microbiology specialist, Asha Rajak, announces the expansion of its flagship product, RUBY, and a new "Dutch Carrot" tourism initiative. In response to a 50% increase in demand for low-sugar functional beverages, the brand is launching a revolutionary three-tier syrup collection designed to bridge the gap between sustainable farming and metabolic health.

Redefining the Sugar Narrative

While traditional syrups rely on high sugar content for shelf-stability, RUBY is reimagining the category through a scientific lens. The 2026 collection features three distinct varieties tailored to specific consumer biologies:

• RUBY 0% (Pure Earth): A nitrate-rich concentrate for high-intensity athletes.

• RUBY 25% (Balanced Bloom): A low-glycemic option for corporate wellness and daily hydration.

• RUBY 50% (Culinary Classic): A culinary glaze for gourmet applications.

“As a microbiologist, I see food as a delivery system for soil health,” says Asha, Founder. “By controlling the sugar intensity, we allow the natural betalains and minerals of the Dutch organic beet to take center stage, providing a functional tool for everyone from marathon runners to corporate teams.”

From Soil to Schiphol

Following the success of the beet-based RUBY, the company is also previewing its next project: Dutch Carrot Syrup. Housed in a signature bottle featuring the iconic Dutch windmill, the carrot syrup is positioned as a "token of love" from the Netherlands. Targeted at the tourism sector and Schiphol Airport, it represents a new era of "Value-Added Agriculture"—transforming local Dutch crops into premium global exports.

Corporate Advocacy & Global Tour

Beyond the bottle, the company is expanding its "Farm Dining" experiences and Urban Team Building workshops in Amsterdam and The Hague. These sessions have become a cornerstone for employee retention programs, fostering conversations about food access and sustainability. This year also marks the start of the founder’s Global Advocacy Tour, teaching farming communities worldwide how to implement sustainable practices and create high-value artisan products from their own harvests.

About Artisan by Asha

Headquartered in the Netherlands, Artisan by Asha is a food-science and hospitality brand dedicated to sustainable agricultural advocacy. Founded by a soil microbiology specialist with North American food production and innovation training, the company creates artisan syrups and immersive dining experiences that celebrate the link between soil health and human vitality.

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Media Contact:

Asha Rajak | Founder

info@artisanbyasha.com

+31 623 586 742

www.artisanbyasha.com

Insta: @artisanbyasha